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Writer's pictureBrimstone

Brimstone's Ultimate Guide to Salem

Curated by  Brimstone & Danielle Kucmierowski

Written by Brimstone - Co-written & Edited by Danielle Kucmierowski


Nestled along the rugged coastline of Massachusetts, amidst the whispers of history and the enchantment of old-world charm, lies the bewitching city of Salem. A place where the echoes of the past resonate in every cobblestone street and where the spirit of the witch trials still linger. But amidst the tales of the supernatural and the occult, there exists a modern-day relationship between Brimstone (me) and Witch City. Why, you might ask?  I’ve been an unwavering ally for countless years. In the heart of this historic city, where the line between reality and fantasy blurs, I’ve somehow managed to carve out a unique niche, becoming a part of this community in ways that few outsiders could. I’m extremely proud and grateful for that.


Garden at the Ropes Mansion
Garden at the Ropes Mansion

For centuries, Salem has been synonymous with witchcraft, magic, and the occult. Its very name conjures images of broomsticks, black cats, and cauldrons bubbling over with mysterious potions. Yet, beyond the veil of superstition lies a vibrant community brimming (pun intended) with creativity, resilience, and a deep reverence for its storied past. So what exactly is it that makes my relationship with Salem so special? Perhaps it's the appreciation for the city's rich history and culture. Or the bonds I share with the many businesses therein – I know their names, their stories, and do my best to extend my audience to each and every one of them. Or maybe I just add an extra layer of intrigue to Salem's already captivating allure... Whatever the reason, one thing is for certain – Brimstone wouldn't be the same without Salem, (and my ego would LOVE to think vice versa- but we know that isn’t the case!)


That all being said… Welcome to the ULTIMATE GUIDE to Salem, Massachusetts! Whether you're a history buff, a foodie, or an adventurer seeking hidden gems, this comprehensive guide has got you covered. Dive into the bewitching world of Salem as we unveil its mysteries, must-see spots, and delectable eateries. Embark on your journey through Salem with meticulously curated SIDE QUESTS. Explore off-the-beaten-path attractions, uncover hidden historical sites, and immerse yourself in the city's rich culture. From street performers to charming boutiques, each quest promises an unforgettable adventure that will live in your memories eternally.


Martini's from the Regatta Pub
Martini's from the Regatta Pub

But that's not all - discover old favorites with a fresh perspective as I reveal some of the best-kept secrets of Salem. Whether you're a first-time visitor or a seasoned traveler, there's ALWAYS something new to explore in this enchanting city. UNLOCK ACHIEVEMENTS as you traverse through Salem's labyrinth of wonders. From visiting iconic landmarks to sampling mouthwatering treats at local bakeries, each achievement brings you one step closer to becoming a true Salem aficionado. No visit to Salem is complete without indulging in its culinary delights. Allow me to send you on a gastronomic journey to uncover the best eateries in town. From restaurants serving up freshly caught fare to cozy cafes brewing artisanal coffee, Salem's dining scene offers something for every palate. Looking for the best guides to navigate Salem's storied streets? Look no further. My recommendations will ensure you have an insightful and memorable experience every step of the way. So whether you're seeking history, adventure, or simply a taste of the extraordinary, let this BrimBLOG be your ultimate companion in exploring the captivating city of Salem, Massachusetts. Get ready to unlock the secrets of this bewitching destination and create memories that will last a lifetime.


Brimstone Exhibit at Halloween Museum
Brimstone Exhibit at Halloween Museum

First and foremost, I’d like to announce a couple of my own contributions to the city that I would love for you to check out while in the area. As of March 2024 – I have joined my witchy-pal, Borah as an attraction at the Salem Halloween Museum!!! That is correct, there is now a Brimstone Exhibit that can be found right smack dab in the middle of Essex Street… I can hardly contain myself! I’ve loaned a grouping of memorabilia, photoshoot and television ‘screen used’ pieces including items featured on-screen of The Big Bang Theory (CBS) and Billions (Showtime). Now, what IS this place you may ask? Amidst the whispers of spirits and the enchantment of the season, lies a hidden gem for Halloween enthusiasts – the Halloween Museum. Stepping through its doors is literally like stepping into a world where EVERY day is All Hallows' Eve. From vintage costumes and nostalgic artifacts, to elaborate displays that capture the essence of this beloved holiday, the Halloween Museum is a treasure trove of all things spooky and spectacular. Whether you're a die-hard fan of the macabre or simply looking to indulge your inner child, there's something for everyone within its walls. As you wander through the exhibits, you'll find yourself transported to a realm where witches, ghouls, and monsters reign supreme, and where the magic of Halloween knows no bounds. So if you yourself are strange and unusual, be sure to pay a visit to the Halloween Museum – where every day is a celebration.

 

Brimstone's Rise & Grind Breakfast Exclusively at Red's
Brimstone's Rise & Grind Breakfast Exclusively at Red's

Nestled amid the historic streets and quaint storefronts, lies a culinary gem that locals and visitors alike swear by – Red's Sandwich Shop. Honestly speaking – our partnership aside… this is a MUST VISIT. Stepping into this legendary diner style restaurant feels like coming home with its welcoming atmosphere. But what keeps patrons coming back for more, is the mouthwatering comfort food that has made Red's a beloved institution for generations. From HUGE fluffy pancakes dripping with maple syrup to overstuffed plates of deliciousness - bursting with flavor, every dish at Red's is crafted with care and served with a side of genuine hospitality. Whether you're fueling up for a day of exploring Salem's attractions or simply craving a hearty meal made with love, Red's Sandwich Shop is the place to be. Be sure to look for their fun and tasty specials! I'm beyond humbled and honored to announce my NEW MENU ITEM at Red’s… Brimstone's Rise and Grind Breakfast!!! It's literally a mountain of meaty flavor behavior, topped with two scrumptious eggs, that'll tantalize your taste-buds and get you ready for a day of adventure in Salem! This collaboration has been a long time coming, and it's truly an exciting moment for yours truly. I hope that everyone who finds themselves in the area will stop by and enjoy this breakfast of badassery! Pull up a chair, order a taste of Salem's culinary history at its finest.

 

Art from the Satanic Temple
Art from the Satanic Temple

Next I would like to introduce you all to an EXTREMELY important ally throughout your epic journey in Salem – Destination Salem. Before I make my way into the area, the first thing I do is call my friends at Destination Salem (aka Haunted Happenings during October’s Halloween Season). For those of you who aren’t familiar, Salem is almost like Disney for people who enjoy the darker things in life! It gets busy and things get booked up quickly for spooky season, so Haunted Happenings is your one-stop-shop for your daily goings-on in the city. They’ve got all the info on street closures, parking and special events- like the Annual Haunted Happenings Grand Parade. Salem is open for tourism year-round [Download your FREE travel guide HERE] but to be blunt, if you don’t like BIG crowds consider planning your trip for September or November (or literally ANY of the other nine months of the year!) Seriously, there is NOTHING cooler than experiencing the world famous witch country in the midst of spooky, sweater weather season; but if you have a phobia of large crowds – I can promise you’ll be very unhappy.


TABLE OF CONTENTS


 
PARKING:

Brimstone Parking Spot
Brimstone Parking Spot

Let me be as clear as a crystal ball – parking in Salem… in October… is damn near impossible. Trust me, you’d prefer a slow death rather than attempting to find parking throughout the city. IF possible, seek alternate transportation into the area. If it is NOT possible – Get into town EARLY! You’ll potentially find street parking that requires you to pay a meter for a specified amount of time. If you find a spot – I would suggest you KEEP IT and nurse the meter all day! Alternately, you can find your way into one of the few parking garages – however they fill up QUICKLY.




EXPAND FOR ALL PARKING OPTIONS

Below is an excerpt from Destination Salem :


  • For information about the FREE October weekend shuttle, click here.


  • If you have visited Salem before, you might find new meters or time regulations in the lots and spots you’ve used in the past. Some parking fees have increased, and some parking fees have decreased. Meters may be paid for with coins or by downloading the Passport Parking app.


  • If you are planning your first visit to Salem, we are happy to tell you that all of Salem’s downtown attractions are within a 10- to 15-minute walk from any parking area. So we hope you will take advantage of our walkable streets and the Salem Trolley.



Note : Parking rates at City Garages and many lots increases during October. For more information about parking in October, visit HauntedHappenings.org


  • The City of Salem has posted a number of parking spaces downtown as 15-minute parking only, to pick up take-out orders from downtown restaurants. Please do not park in any of these signed spaces for more than 15 minutes.


Borah & The Brimstone's
Borah & The Brimstone's

SIDE QUEST: Once on Essex Street, make sure you keep your eyes (and ears) peeled for the city’s most well-known and hilariously funny street performers, Borah. Well, in full – Borah Brewington Snaggletooth XIII. Honestly speaking, friendship aside, one of the most hilarious talents I’ve seen work a crowd! Yes, if Borah looks familiar, you may have caught her performance on, ‘America’s Got Talent’. One of the friendliest, engaging and entertaining folks you’ll meet! A must see when visiting – so be sure to seek and find. (**Side note: Any money raised by Borah is actually used at the end of the year to provide gifts for children and people in need… so feel free to tip and donate to a good cause)


BONUS QUEST: While walking down Essex Street – You’ll bump into a variety of different street performers from Jack Skellington to Frankenstein and literally EVERYONE in between. Please keep in mind that they work for tips, so if you opt to request a photo – it is suggested that you are prepared to make a small donation to their tip jars or cash app (they are using technology now). Also, please treat them all with respect… they are outside all day dealing with tourists and trying to earn a buck doing something fun and creative – offering a buck is a choice, treating people with dignity is being human.

 

 

WHERE TO STAY:

THE COACH HOUSE

Address: 284 Lafayette St, Salem, MA 01970 | Phone: (978) 219-6788



While there certainly is a variety of options in the area for lodging – NOTHING holds a flame to, The Coach House. This eleven-unit boutique hotel is recently renovated, and is located less than a mile from downtown Salem. The estate blends historical sophistication with modern updates, offering a fresh sense of wonder and luxury. Each room features WiFi, a Smart TV, and personal concierge service. Originally owned by local sea captain Ephraim Augustus Emerton, The Coach House was built in 1879 with Victorian elegance. Converted to an inn in the 1950s, it has since been transformed into a boutique hotel in 2022, maintaining its historic charm while integrating contemporary amenities and comfort. One step into this spot and I legit fell in love… it is GORGEOUS. Honestly… OBSESSED. I highly recommend looking into a stay with this INCREDIBLE boutique hotel with all the trimmings! Location wise, you can’t get any better as they are a hop, skip and a jump from town. The suites are clean, comfortable, chic... everything you'd want in a get-away wrapped tightly in a perfect black and white bow! The entire property is stunning, and the location itself can't be beat. Keep in mind, there IS limited parking on premises and in the busy months, limited parking availability in the area; So I’d recommend as they are only a few blocks away from all the action – walking rather than driving into town should definitely be considered. Everything during my personal stay was literally perfect. Very cool experience - all digital check-in and check-out. Ideal for exploring Salem and its coastal surroundings, The Coach House promises a unique stay!


 

THE HAWTHORNE HOTEL

Address: 18 Washington Square W, Salem, MA 01970 | Phone: (978) 744-4080


The Hawthorne Hotel is another interesting spot to stay if you’re looking for a hauntingly cool experience. The Hawthorne Hotel is renowned as one of America's most haunted hotels, with numerous eerie encounters reported by guests. Reports include mysterious furniture movements, sightings of a ghostly woman, and unexplained noises echoing through its halls. The hotel's paranormal reputation extends to its appearances in popular media and events. I have not personally stayed there; however I know many people who have – all who have enjoyed their personal experience.


ACHEIVEMENT UNLOCKED: According to local lore, Room 325 is infamous as the most haunted room in the hotel, while reports of a ghostly woman haunting Room 612 and the sixth floor have added to its spectral mystique.


 

WITCHES DORM – SALEM SCHOOL OF WITCHCRAFT (AIRBNB)

INQUIRE ABOUT BOOKING HERE


Lastly, I highly recommend the Witches Dorm aka the Salem School of Witchcraft, where the enchantment knows no bounds! This AWESOME AirBNB is designed to make you feel immersed into the wizarding world of Harry Potter. This whimsical abode is tailor-made for budding witches and wizards, offering not just accommodation but a gateway to real magic classes. Imagine waking up to a breakfast bar stocked with cereals, snacks, oatmeal, and an endless flow of coffee and tea—available round the clock to fuel your mystical adventures. Your hostess, an accomplished artist with a background in the toy and game industry, has imbued every corner of this magical retreat with creativity and charm. Downstairs awaits the Alchemist’s Library, a delightful haven for magical discussions and leisurely breakfasts. Outside, a serene garden beckons for moments of relaxation and contemplation. Please note, there isn't a public kitchen, but with such enchanting surroundings, who needs one?


 

BREAKFAST:

Let’s be real… you’ll need to be energized before a day in the cobblestone streets! It’s important to start yourself off with a hearty breakfast… or a light snack – or at very least a coffee! Just make sure that you fill your bellies before embarking on your journey.

 

RED’S SANDWICH SHOP

Address: 15 Central St, Salem, MA 01970 | Phone: (978) 745-3527



As aforementioned, I highly suggest that your first stop would be the legendary, Red's Sandwich Shop for breakfast (you can do them for lunch too – you just don’t want to miss them). To say that this spot is an absolute WIN would be an understatement... Everything is utterly perfect! The wait staff is beyond sweet and uber helpful in making the right choices for your first time – a great start to a positive experience. Red’s cast of sweet, friendly and knowledgeable staff will make your short time with them feel like family. Don’t forget to try my menu item, Brimstone’s Rise & Grind Breakfast IF YOU DARE.


 

SALEM’S RETREAT

Address: 96 North St, Salem, MA 01970 | Phone: (978) 290-0958



Another favorite is Salem’s Retreat – Right outside of town, the flavor behavior that is produced out of this restaurant in incredible, not just edible! Again, you can dine here for breakfast or lunch – but make sure you’re there early as they are always jam packed. The staff here is friendly, knowledgeable and will ensure you have a wonderful dining experience. I suggest the Steak Tips as they’re magically delicious.


 

COFFEE TIME BAKE SHOP

Address: 96 Bridge St, Salem, MA 01970 | Phone: (978) 744-0995



My last suggestion for a breakfast is Coffee Time Bake Shop. Quick and casual, this is a fun stop for a fast bite to eat before a long day chasing after witches and warlocks. It is primarily a bakery, featuring donuts and breakfast pastries. Watch for seasonal special donuts such as apple cider, Sufganiyot, and Paczki-- make sure to pick one up while they are available (they run out fast). They have a fantastic array of hot and cold drinks to choose from, so you’re sure to find something delicious and delectable to treat your taste buds. They also serve breakfast sandwiches, so you can either eat there or take it for on-the-go!


SIDE QUEST: If visiting Coffee Time – Make sure to plan a visit to the Satanic Temple which is right down the block! It’s home to The Salem Art Gallery, and is highly recommended – You don’t have to worship Satan to visit the Temple.


 

EXHIBITS & ATTRACTIONS:

At this time, you are probably going to be itching to make your way to all the exhibits and attractions. Let’s face it, this is what you’ve come for… let’s maximize your time spent! There is literally SO much to see that it can certainly be overwhelming. You have only so much time, and you don’t want to miss anything cool, right? The following is a grouping of places that you NEED to find a way to fit into your scheduling. I mean, you don’t have to… but I absolutely recommend you do! Of course I’ll remind you to make sure to catch the Brimstone Exhibit over at the Halloween Museum on Essex Street. That area is normally VERY busy, so knowing where you’re going will help you tremendously – you’d hate to be one of the zombies walking around aimlessly, right?


SIDE QUEST: Do a little shopping at the Wynott’s Wands store – which legitimately could have been pulled directly out of a Harry Potter film and transplanted into Salem.

Address: 127 Essex St, Salem, MA 01970

 

ACHEIVEMENT UNLOCKED: Across the way from Wynott’s is the Gardner-Pingree House… better known as the CLUE HOUSE. You’ll want to drop by and take a few photos – Perhaps you’ll be one of the lucky ones to capture a snapshot of the haunts still living therein. You’ll be better off stopping during the daytime as it is inundated with tours later in the evening.

Address: 128 Essex St, Salem, MA 01970

 

SIDE QUEST: Grab some souvenirs from Moody’s Gifts while you’re over there as well – They have the coolest hand-made air blown glass pumpkins that are uber adorable! I love mine… you should have one too. Just saying.

Address: 109 Essex St, Salem, MA 01970



 

REAL PIRATES

Address: Charlotte Forten Park, 285 Derby St #5, Salem, MA 01970 | Phone: (978) 259-1717



Now, if you’re interested in pirates (who isn’t), I would highly suggest a visit to Real Pirates which is a whole experience. Now, please don’t get them confused with the dark, dank, New England Pirate Museum across the way – this is a beautiful and immersive opportunity rather than the older exhibit that I’ve personally found unlikable. At Real Pirates, you have the unique opportunity to browse actual artifacts from the wreck of the Wydah – an actual pirate ship that was buried down in Davey Jones’ locker. Now, I don’t want to spread rumors, but I can tell you that there is a presence in that building that you WILL feel in certain areas! There have been countless reports of paranormal activity (what else would you expect from historic items excavated from a horrible shipwreck claiming many lives), so I would make sure to add them to your list of MUST DO.


 

BIT-BAR SALEM

Address: 278 Derby St, Salem, MA 01970 | Phone: (978) 594-4838



Albeit this next spot is a great place to catch a bite to eat – I wanted to list it as an attraction simply because it’s also an arcade featuring classic games and pinball machines! The place I’m speaking about is called Bit-Bar and it’s across the street from Real Pirates (next door to New England Pirates). Please keep in mind that after a certain time – it’s 18 and over only, so families should plan accordingly.


 

 

MAHI CRUISES

Address: 24 Congress St, Salem, MA 01970 | Phone: (978) 825-0001


The Hannah Glover, Salem MA
The Hannah Glover, Salem MA

Time for something a little different – Take a load off from all the walking you’ve been doing already, and schedule yourself for a cruise of the harbor with Mahi Cruises. For real… you don’t realize how much you need this break off your feet until you get there, relax and enjoy the smooth sailing! During spooky season, September 29th through October 31st, they cruise from Downtown Salem’s Pickering Wharf. The Haunted Happenings Harbor Cruise features haunted décor, complementary tarot card readings, and live storytelling.  You’ll be welcomed aboard the Hannah Glover, for an unforgettable experience. This double decker beauty accommodates up to 155 passengers, ensuring plenty of space and comfort throughout your journey (they do keep ticket sales limited to 85 for a more intimate feel). As you step on board, you'll find yourself with the choice of cruising on the open air top deck, or the cozy heated main cabin (complete with three pristine bathrooms which is a WIN). They have an expansive top deck bar, offering a tantalizing array of local craft beers, expertly mixed cocktails, and their renowned Grandma’s Spiked Hot Apple Cider—perfect for those looking to unwind and enjoy the scenery. They have the dry-folk and youngsters covered too, with a selection of sodas, waters, juices, and hot chocolate. Their food offering is quite simple - backyard barbecue classics including burgers, hot dogs, and veggie burgers, all prepared fresh to order. Furthermore, you could grab a steaming cup of chicken noodle soup or a bowl of New England’s beloved clam chowder—it's sure to warm your soul as you cruise along the beautiful waters. Very worth the downtime – plan into your schedule accordingly.


 

SALEM WITCH MUSEUM

Address: 19 1/2 N Washington Square, Salem, MA 01970 | Phone: (978) 744-1692


Now, when you’re seeking a history lesson concerning the Salem Witch Trials of 1692 – look no further, because no trip is complete without stepping foot in this legendary location… The Salem Witch Museum. First and foremost, the building is overwhelmingly gorgeous – standing tall in the center of Salem, it is just as mystical in the daytime as it is at night! Architecturally speaking, it is just absolutely impressive to look at while walking through the city. The presentation itself is old school - awesome and educational… It takes you back to a time where innocent people were senselessly killed for being accused of witchcraft. For those returning after having not been there for years – this is incredibly nostalgic as it is literally the same show as it was when you were visiting on your elementary school trip – except they DO have a new area that is filled with fun information and an original copy of The Wonderful Wizard of Oz. Again, this is a MUST SEE attraction when in the neighborhood (also, the gift shop is jam packed with really cool and exclusive stuff and things)! Don’t miss out and BOOK EARLY – they sell out extremely quickly daily.

 

 

COUNT ORLOK’S NIGHTMARE GALLERY

Address: 217 Essex St, Salem, MA 01970 | Phone: (978) 740-0500



Ok, you’ll need to make your way over to Count Orlok’s Nightmare Gallery which is one of the best… if not THE best Monster Museum I’ve ever seen with my own eyes. They continuously keep things fresh by making a few new additions here and there, and it is more than well worth the visit if you are a fan of the Horror genre. One of the coolest things about this hotspot – is that everything inside is a part of the owner’s personal collection… and it is a very extensive collection! It would not be a trip to Salem without visiting Orlok’s.


ACHIEVEMENT UNLOCKED: Inquire about the PRIVATE TOUR “Lifting the Coffin Lid” with James (the owner) himself – You will relish in the stories told and pieces that are simply priceless. These tours are difficult to book as they’re not readily available – few and far between. Why? Because it is VERY worth it!


Danielle with the Bewitched Statue

SIDE QUEST: Understand, it is a rite of passage for anyone visiting Witch City to stop over at the infamous Bewitched Statue for a few photos. Located directly in the heart of Salem, a touch of TV magic awaits. This charming bronze tribute to Samantha Stephens, the beloved character from the classic TV show "Bewitched," captures her iconic pose atop a crescent moon. Erected in 2005, the statue celebrates Salem's enchanting ties to pop culture and invites fans to relive the whimsical charm of the show amidst the historic streets of this storied town.

 

 

SALEM WITCH HOUSE

Address: 310 Essex St, Salem, MA 01970 | Phone: (978) 744-8815


Step into a haunting chapter of American history at the Salem Witch House, the only remaining structure with direct ties to the infamous Salem witch trials of 1692. This striking 17th-century home, once belonging to Judge Jonathan Corwin, offers a rare glimpse into the lives of those entangled in one of history's most notorious episodes of mass hysteria. As you wander through its dimly lit rooms, with their low ceilings and creaking floorboards, you can almost hear the whispers of the past. The Witch House isn't just a museum; it's a portal to a time when fear and superstition ruled, providing an immersive experience that captures the essence of Salem's dark and fascinating history.


 

PEABODY ESSEX MUSEUM (PEM)

Address: 161 Essex St, Salem, MA 01970 | Phone: (978) 745-9500


Display at the PEM

The Peabody Essex Museum (PEM) is a treasure trove of art, culture, and history. As one of the oldest continuously operating museums in the United States, PEM boasts a rich collection that spans centuries and continents, making it a must-visit destination for art enthusiasts and history buffs alike. PEM's extensive collections feature over 1.8 million objects, including American art, Asian export art, and maritime art, as well as photography, fashion, and textiles. Highlights include the Yin Yu Tang house, a 200-year-old Chinese merchant’s home, meticulously reconstructed within the museum, offering visitors a rare glimpse into traditional Chinese architecture and culture. The museum is renowned for its innovative and thought-provoking exhibitions, which often blend art, history, and science. From exploring the mysteries of the Salem witch trials to showcasing the latest in contemporary art, PEM’s exhibitions are designed to educate, inspire, and provoke curiosity. PEM is more than just a museum; it’s a vibrant cultural hub. The museum offers a variety of programs and events, including art classes, workshops, lectures, and performances. Its beautiful, light-filled atrium and serene gardens provide the perfect backdrop for visitors to relax and reflect. Whether you're an art aficionado, a history lover, or simply looking for a unique cultural experience, the Peabody Essex Museum in Salem promises a memorable visit. Immerse yourself in the beauty and diversity of its collections, and discover the stories that have shaped our world. Plan your visit to PEM and explore the enchanting world of art and history that awaits you in the heart of Salem.

 

 

PROFESSOR SPINDLEWINK’S WORLD OF WIZARDRY

Address: 194 3/4 Essex St, Salem, MA 01970 | Phone: (978) 224-2312


Map at Professor Spindlewink's World of Wizardry

Step into a world of enchantment at World of Wizardry Salem, where fantasy meets reality. This magical shop offers a treasure trove of wizarding wonders, from handcrafted wands to spellbinding accessories, perfect for fans of all ages – Although I would recommend skipping if you don’t have any kids in your party… it is heavily skewed towards entertaining the younger explorers of Salem. It's a must-visit destination for families looking to add a touch of magic to their day.

 

 

CRY INNOCENT

Address: Old Town Hall - 32 Derby Sq, Salem, MA 01970-3704


If you’re the type of person (or people) who enjoy live shows – You may want to one that literally lives in one of the filming sites of Hocus Pocus… Cry Innocent. Step back in time and immerse yourself in the chilling atmosphere of 1692 with the critically acclaimed live reenactment of the witchcraft examination of Bridget Bishop. This gripping performance, celebrated for its historical accuracy and riveting storytelling, has captured the attention of audiences and critics alike. Featured on major platforms such as the Travel Channel, NPR, TLC, and more, this reenactment brings to life the haunting tale of Bridget Bishop, the first person to be executed during the infamous Salem witch trials. Witness the intense drama and palpable fear of a community gripped by hysteria, as talented actors transport you to a time when accusations of witchcraft were a matter of life and death. Join them for an unforgettable journey into the past, where history and drama collide in a powerful retelling of one of America's most notorious events.

 

 

SALEM WAX MUSEUM & SALEM WITCH VILLAGE

Address: 288 Derby St, Salem, MA 01970 | Phone: (978) 740-2929


For an immersive dive into Salem’s storied past, the Salem Wax Museum and Salem Witch Village offer a captivating experience. At the Salem Wax Museum, you’ll encounter wax figures depicting key figures from the infamous witch trials, bringing history to life with dramatic displays and detailed scenes. Honestly, the museum is a bit outdated and the figures aren’t necessarily the best – however therein lies the charm of this nostalgic favorite. Now, with only a short walk away, the Salem Witch Village provides an atmospheric journey through the world of witchcraft, featuring interactive exhibits, historical artifacts, and spellbinding displays that explore Salem's magical and mystical traditions. Together, these attractions offer a unique and engaging way to connect with the history and folklore that make Salem so enchanting.

 

 

INTERNATIONAL MONSTER MUSEUM

Address: Witch City Mall, 1 Church St, Salem, MA 01970 | Phone: (978) 825-1300



For a spine-tingling adventure that celebrates all things monstrous, the International Monster Museum is definitely an uber fun destination. This unique museum showcases an impressive collection of eerie and fascinating exhibits dedicated to monsters from folklore, films, and pop culture. From classic horror icons to mythical creatures, the museum's detailed displays and interactive elements provide an immersive experience that will captivate both thrill-seekers and fans of the supernatural. I think the cool aspect of this spot is that they give you a lantern to help light your way through the museum as they invite you to explore the darker side of imagination and embrace the thrill of encountering the extraordinary.

 

 
HOCUS POCUS FILMING LOCATIONS:

ACHIEVEMENT UNLOCKED: Did anyone say, HOCUS POCUS FILMING LOCATIONS? There are a few spots around Salem that you can visit that will forever be engrained in our brains from the iconic and legendary film, Hocus Pocus. Well, here is your checklist…


EXPAND FOR YOUR CHECKLIST

1.       Max and Dani's House - 4 Ocean Ave. Salem, MA

Do you remember that famous house from "Hocus Pocus"? It's hard to forget Max’s top-floor bedroom, complete with that enviable lookout accessed via a spiral staircase—a scene that left every millennial wishing for a similar setup as kids. This iconic house, still privately owned and inhabited by a lucky family, holds a special place in film history. As much as fans might want to see it up close, it's important to respect the residents' privacy and property when visiting this beloved landmark.


2.       Allison's House - The Ropes Mansion- 318 Essex St. Salem, MA

If you're a fan of "Hocus Pocus," Allison’s house, where the Halloween party took place, is a must-see landmark in Salem. Located at 318 Essex Street, the Ropes Mansion may not offer the apple bobbing Dani anticipated, but it’s an essential stop for any enthusiast. This historic site is where the memorable line, “What do you call them, Max? Yabbos?” was delivered, adding a touch of cinematic nostalgia to your visit. Be sure to check out the gardens around back, as they are not to be missed.


3.       Old Town Hall - 32 Derby Sq. Salem, MA

Who could forget Winifred Sanderson's electrifying performance of "I Put A Spell On You" at the town’s annual Halloween ball in "Hocus Pocus"? This unforgettable scene was filmed at Salem’s Old Town Hall, now a museum dedicated to Salem witchcraft. And let’s not overlook Max and Dani’s mother, who stole the show in her iconic Madonna costume, fully embracing the Halloween spirit. Visiting Old Town Hall offers a perfect blend of movie magic and Salem’s rich history, making it a must-visit for any fan.


4.       Salem Commons - 30 Washington Sq. Salem, MA

The Salem Commons make several appearances in Hocus Pocus, but one of the most memorable is when Allison returns Max's note with his phone number written on it. Max rides his bicycle through the commons on his way home. For the full Hocus Pocus experience, we suggest visiting during autumn when the leaves change color to capture its picturesque aesthetic.


5.       Cemetery - Old Burial Hill - Marblehead, MA

After Allison returns his phone number, Max bikes through the Old Burial Hill cemetery where he encounters town bullies Jay and ICE, with ICE's name etched into his hair. Max reluctantly gives up his new cross trainer shoes and pedals home barefoot. You can explore this historic cemetery where this scene unfolded and appreciate its rich history dating back to 1638.


6.       Thackery Binx's House - Pioneer Village - Forest River Park - Salem, MA

The opening scene of Hocus Pocus is set in 1693 and depicts Thackery Binx searching for his missing sister Emily through the village. This village is known as Salem’s Pioneer Village, situated in Forest River Park. Established in the 1930s, the museum faithfully recreates life during the Puritan era. Pioneer Village welcomes visitors with open arms, providing guided tours for an immersive historical experience!


7.       Max and Allison's High School - Phillips Elementary School - 86 Essex Street

Phillips Elementary School, transformed into John Bailey High School in Hocus Pocus, is now closed. This iconic building plays a prominent role in the film, notably during the Sanderson Sisters’ pursuit to recover Winifred’s spell book. Max, Allison, Dani, and Binx believe they've triumphed after trapping the Sanderson Sisters inside the school's furnace, only to find them returning unexpectedly.


 
SHOPPING THE WHARF:

The Friendship at the Wharf

You certainly want to spend a little time down at the wharf, as there are a couple of key spots to drop by including, The Ossuary (sister store to Die With Your Boots On ) a cool, dark little gothic shop with an array of vintage and badass looking stuff in it! Right next door is a newer store called, House of Boo – and they have a lot of monster-esque goodies that are fun and kitschy! If you are heading there before December and celebrate Christmas – they have a plethora of cool ornaments for your tree. Next you have another MUST VISIT right on Derby Street a little passed the Pickering Wharf Marina (You’ll see a really TALL Ship which is part of the Salem Maritime National Historic Site called the Friendship - she is actually a replica of an East Indiaman Merchant Ship). The Marina is an absolutely beautiful place for some memorable photos, so make sure to snap a few!


Popped! Gourmet Popcorn

SIDE QUEST: Get POPPED! – This spot is chock-full-of awesome flavored, gourmet popcorn that will get even the lamest of taste buds kicking! I’ve personally tried a plethora of their different flavors and will continue to try new flavor profiles each time I visit. If you like spicy, try the Thai Peanut!

Address: 84 Wharf Street, Salem Mass 01970

 

 

COVEN DARK BOUTIQUE

Address: 63B Wharf St, Salem, MA 01970 | Phone: (978) 594-1166



If you’re into the dark, brooding and gothic-ly gothic style of living you MUST visit Coven a dark boutique experience. They’ve got clothing, bags, jewelry, home décor, and more. This is one of my favorite places to visit as they always have something new and the vibe itself is badass. Visually a sight to behold, absolutely Instagramable photo op. Never fear, if you aren’t in Salem – or not going to be in the area… you can still order from them via their website from anywhere in the world. I support good people and this place is homegrown and a friend to the people.

 

SIDE QUEST: Indulge your sweet tooth by visiting The Chocolate Pantry – Incredible concoctions of flavors available including imported chocolate that will blow your mind. In all seriousness, all your chocolaty needs will be covered… with, well – more chocolate! The owner is an absolute joy… bubbly and as sweet as the candy she sells. You are guaranteed to find something you will love. The key here is that all of her product is the real deal… a perfect blend of new innovative and old fashioned European chocolate will knock your socks off! Some suggestions are the Lotus Cinnamon & Caramel and Lotus Dipped in Chocolate (Lotus is a specific style of cookie), Walnut Dragon, Pistachio Crème and get this… chocolate covered cotton candy!!! Honestly, you can’t lose here… go grab yourselves some unbelievable morsels of love - WIN - VERY recommended

Address: 140 Derby St, Salem, MA 01970 | Phone: (978) 744-7000



 
RECOMMENDED SHOPPING:

VAMP FANGS

Address: 244 Essex St, Salem, MA 01970



Step into the realm of the supernatural at Vamp Fangs, Salem’s go-to destination for all things vampiric. This unique shop offers a dazzling array of high-quality fangs, makeup, and accessories for those looking to channel their inner vampire or simply add a touch of gothic glamour to their look. Whether you're preparing for a costume party, a themed event, or just want to embrace your dark side, Vamp Fangs has you covered with its creative and expertly crafted products. This Gothic style shop is a must-visit for anyone captivated by the allure of the supernatural.


 

 

BLACKCRAFT CULT CLOTHING

Address: 253 Essex St, Salem, MA 01970 | Phone: (978) 943-6066



For those who revel in the mystique of gothic fashion and occult-inspired style, Blackcraft Cult Clothing in Salem is a must-visit destination. Known for its edgy designs and rebellious spirit, this store offers a striking collection of apparel that ranges from occult-themed t-shirts to intricately designed accessories. Each piece exudes a sense of dark artistry and individuality, perfect for anyone looking to make a bold statement. Conveniently located in the center of town - Blackcraft not only caters to fans of alternative fashion but also captures the essence of Salem’s enigmatic charm, making it a standout stop for anyone exploring the town's unique vibe.


ACHIEVEMENT UNLOCKED: If you are a fan of LIVE Haunted Houses – they have one INSIDE Blackcraft. The hours vary, so I would suggest booking ahead of your visit if you’d like to unlock this achievement!


Brimstone with a Borah's Matcha
Brimstone with a Borah's Matcha

SIDE QUEST: Make sure to visit Blackcraft Coffee hidden towards the back, right hand side of the store itself! Definitely try Borah’s Matcha if it’s still available when you visit– they have a delicious selection of coffees that will wake your cold body from the dead. Dive into a world of dark elegance at Blackcraft Café in Salem, where the mystique of gothic aesthetics meets cozy café vibes. With its eclectic menu featuring delicious brews and creative bites, this café offers a unique and atmospheric space perfect for enjoying a coffee or a light meal. Whether you're a fan of alternative culture or simply appreciate a beautifully crafted setting, it’s the ideal spot to relax and soak up Salem's enigmatic charm.

 

 

WOLF MOON

Address: 2 E India Square Mall Suite 114, Salem, MA 01970 | Phone: (978) 228-1255



Step into a realm of mystical allure at Wolf Moon in Salem, a unique boutique that celebrates all things magical and esoteric. From soaps and body care, to enchanting crystals and spellbinding tarot decks, to beautifully crafted witchcraft tools and occult-inspired art; Wolf Moon offers a treasure trove for those drawn to the mystical and the arcane. Each item is thoughtfully curated to evoke a sense of wonder and enchantment, making it a perfect destination for enthusiasts and seekers alike. Nestled in Salem’s historic heart, Wolf Moon invites you to explore its captivating collections and connect with the town’s rich, mystical heritage.

 

 

HAUS-WITCH HOME & HEALING

Address: 144 Washington St, Salem, MA 01970 | Phone: (978) 594-8950


Crystals from Haus-Witch

Immerse yourself in the world of modern witchcraft at HausWitch Home & Healing in Salem, a charming boutique that blends contemporary style with mystical traditions. This enchanting store offers a curated selection of witchcraft supplies, including beautiful crystals, handcrafted candles, and spell kits, all designed to enhance your spiritual practice. With its welcoming atmosphere and expert guidance, Haus Witch is a haven for both seasoned practitioners and those new to the craft. Also offering aura photos with a personalized interpretation, but these appointments fill up, so book yours in advance. This shop perfectly captures the city’s mystical essence, inviting visitors to explore and connect with their own magical potential.


 

HARRISON’S COMICS

Address: 252 Essex St, Salem, MA 01970 | Phone: (978) 741-0786


If you’re a comic book fanatic, or casual fan – I would suggest stopping in at Harrison’s Comics on Essex. They have an enormous selection of old and new comics for fans of a plethora of different titles. I was actually able to score a few old She-Hulk books for my daughter while visiting a few years ago that were a bit hard to find. They also have a large display of pop culture toys (YES, they have Pop! Figures), books, trade paperbacks and cards for your purchasing pleasure. It is worth a little perusing if you have the time.

 


 
WHERE TO EAT:

FINZ SEAFOOD & GRILL

Address: 86 Wharf St, Salem, MA 01970 | Phone: (978) 744-8485



If you're in the mood for some mouth-watering seafood and a lively atmosphere, look no further than Finz Seafood & Grill. I’m going to lay this out for all of you – this is my favorite spot for dinner when visiting. It’s true. I love a LOT of places in the area, but I have a love for Finz like no other. This place is a literal game-changer when it comes to dining, blending fresh, locally sourced seafood with a relaxed, yet upscale vibe that’s perfect for any occasion. From the moment you step inside, you’ll be greeted by a welcoming staff and an ambiance that’s as vibrant as Salem itself. Their menu is packed with a stellar selection of seafood classics like perfectly seared scallops and crispy calamari, alongside creative dishes that’ll make your taste buds do a happy dance. And let's not forget their incredible cocktails – they’re the perfect complement to any meal. Whether you're a seafood aficionado or just looking for a great meal in a fantastic setting, Finz delivers on all fronts. So grab your friends, make a reservation, and get ready for an unforgettable dining experience. Trust me, your stomach will thank you! I suggest perusing the sushi offerings as they are second to none.


 


THE TAVERN (HAWTHORNE HOTEL TAVERN)

Address: 18 Washington Square W, Salem, MA 01970 | Phone: (978) 825-4311



If you’re exploring the enchanting streets of Salem and find yourself craving a meal with classic charm, then The Tavern at the Hawthorne Hotel is your go-to spot. This iconic venue combines a rich historical ambiance with a menu that’s sure to impress. Situated within the elegant Hawthorne Hotel, The Tavern offers a warm and inviting atmosphere that harkens back to a bygone era, making it a perfect blend of old-world charm and modern comfort. From hearty New England fare to refined dishes crafted with fresh, local ingredients, every bite is a testament to culinary excellence. Whether you’re savoring their renowned clam chowder or enjoying a perfectly cooked steak, the food is top-notch and the service is exceptional. The classic décor and cozy setting make it an ideal spot for everything from a casual lunch to a special dinner. So, if you want to indulge in a dining experience that marries historical elegance with outstanding food, this is where you want to be. You won’t be disappointed!


 

REGATTA PUB

Address: 225 Derby St, Salem, MA 01970 | Phone: (978) 619-1115



I’ve got a gem of a spot to share with you if you’re wandering through Salem and craving some top-notch eats and a killer view. Say hello to the Regatta Pub, where good times, great food, and a stunning waterfront setting come together in perfect harmony. Nestled within the Salem Waterfront Hotel, the Regatta Pub offers a relaxed yet vibrant atmosphere that makes it the ultimate hangout spot. Picture this: you’re sitting outside with a cold brew in hand, soaking in the sea breeze and enjoying a panoramic view of Witch City. Sounds great, right? That’s exactly what you get at Regatta Pub. Their menu is packed with delicious options, from juicy burgers and crispy fish and chips to fresh salads and mouth-watering seafood specials. And let’s not forget the drinks – whether you’re into craft beers or fancy cocktails, they’ve got something to tickle your taste buds. The vibe is laid-back, the service is top-notch, and the setting is unbeatable.

 

 

BOSTON BURGER COMPANY SALEM

Address: 133 Washington St, Salem, MA 01970 | Phone: (978) 414-5910



What’s up, burger lovers? I’m ready to turn you on to one of the best burger joints in Salem—Boston Burger Company. If you’re craving a burger experience that’s bigger, bolder, and downright unforgettable, then this place should be at the top of your list. This isn’t just another burger spot; it’s a burger haven where creativity meets indulgence. Their menu is packed with a mouthwatering array of burgers that push the boundaries of flavor. From the insanely delicious “Lobster Mac ‘N’ Cheese Burger” to the perfectly seasoned “BBQ Bacon Burger,” each creation is crafted to impress and satisfy even the hungriest of appetites. But it’s not just about the burgers. Their sides are equally stellar, with crispy fries and unique options like “Sweet Potato Tots” that will make your taste buds dance. And don’t get me started on their shakes – these bad boys are the perfect sweet ending to your burger feast. With its casual vibe and energetic atmosphere, Boston Burger Company in Salem is the ultimate destination for anyone who takes their burgers seriously. So, if you’re ready to experience some of the best burgers around, grab your crew and head to Boston Burger Company.


 

FLYING SAUCER PIZZA COMPANY

Address: Lappin Park, Salem, MA 01970 | Phone: (978) 594-8189



I have to tell you – when visiting the Flying Saucer Pizza Company, you either go BIG or you go home. The personal pizzas are larger than life and the flavor is even bigger. The theme of the restaurant is old school sci-fi and there is SO much eye candy it’ll keep you busy while you wait for your meal. Make sure to catch the HUGE and utterly scrumptious garlic knots!


Side Note: This place is directly in the center of town – the lines and wait are real… don’t be regular! Plan ahead and make reservations.

 

 
TOURS:

SALEM KIDS TOUR

Address: 316 Essex St, Salem, MA 01970 | Phone: (978) 766-1103


The Brimstone's on the Salem Kids Tour
The Brimstone's on the Salem Kids Tour

If you’re looking for an adventure that’s as educational as it is entertaining, let me clue you in on one of Salem’s coolest experiences: the Salem Kids Tour. This isn’t just any tour – it’s a fantastic journey tailored specifically for the younger adventurers in your family, packed with fun, interactive, and spooky stories that make history come alive. It’s all about engaging young minds with the rich, sometimes eerie, but always fascinating history of Salem. Believe it or not, this is MY personal favorite tour as you are visiting completely different locations than all the others! From exploring the mysterious Salem Witch Trials to discovering quirky historical facts, this tour mixes education with excitement in a way that keeps kids hooked and having a blast. The guide is fantastic, using storytelling and hands-on activities to bring Salem’s past to life in a way that’s both fun and memorable. But it’s not just about the learning – the tour also offers a great chance for family bonding. As you wander through Salem’s charming streets, you’ll share laughs, learn new things, and maybe even get a little spooked together. It’s the perfect way to make the most of your time in this historic town, all while keeping the kids engaged and entertained. So, if you’re looking for a family-friendly adventure that combines history with a whole lot of fun, this is your ticket to an unforgettable experience. Grab the kids, put on your explorer hats, and get ready to dive into Salem’s magical past. You’ll create memories that’ll last a lifetime!

 

 

SALEM TROLLEY TOUR

Address: 8 Central St, Salem, MA 01970 | Phone: (978) 744-5469


Hop aboard the Salem Trolley for an unforgettable journey through the historic streets of Salem. This charming, red-and-black trolley offers an hour-long narrated tour filled with fascinating stories of the town's rich history, from the infamous witch trials to its vibrant maritime past. You’ll cover eight miles around the city all while comfortably seated. Perfect for visitors of all ages, the Salem Trolley is your ticket to discovering the enchanting secrets of this storied New England town. They also offer an evening tour, Tales and Tombstones, where you’ll visit scenes of grisly murders and executions, hear tales of ghosts and ancient curses, and legends of ghost ships and haunted islands.


 

SALEM NIGHT TOURS

Address: 127 Essex St, Salem, MA 01970 | Phone: (978) 741-1170


When you’re ready to dive into the darker side of Salem, then you need to check out Salem Night Tours. This isn’t your run-of-the-mill historical tour – it’s an exhilarating journey into the spooky and supernatural heart of this legendary town. As the sun sets and shadows stretch, the Tours take you on a spine-tingling adventure through Salem’s most haunted spots. With expert guides sharing eerie tales and ghostly legends, you’ll explore the haunted alleys and historic sites where the spirits of the past are said to linger. It’s the perfect mix of chilling history and thrilling excitement, making it a must-do for anyone looking to experience Salem’s haunted charm. So grab your flashlight, summon your courage, and get ready for a night of unforgettable thrills with Salem Night Tours!


Side note: It gets cold at night – Make sure to wear warm clothes in layers. Also, sensible shoes would be a smart move… ladies, we know you want to look cute; but trust me – your tootsies will thank me when you wear sneakers over the high heels or gothic clodderhoppers!

 

 

BLACK CAT TOURS

Address: 234 Essex St, Salem, MA 01970 | Phone: (978) 239-9145


If you’re craving an adventure that combines the eerie with the entertaining, you’ve gotta check out Black Cat Tours. These tours aren’t just about the history; they’re a deep dive into the supernatural, guided by experts who know how to spin a ghost story with style. As you wander through Salem’s haunted streets, you'll hear spine-chilling tales of the town’s most infamous spirits and unsolved mysteries. With its blend of historical insight and paranormal excitement, they offer a truly immersive experience that’s perfect for anyone who loves a good scare with their history. So, grab your bravest friends, step into the shadows, and prepare for a night of spine-tingling thrills – it’s a haunted adventure you won’t soon forget!

 

SIDE QUEST: After a long day of walking around and a longer evening of ghost hunting – there’s ONE place to get goodies after hours… Goodnight Fatty. They aren’t your run of the mill cookie joint – they offer a few choice flavors in the form of chunky, scrumptious FAT cookies… known as Fatty’s. Really, they’re no joke – I highly recommend you get yourself a flight (seriously, FOR YOURSELF – you won’t want to share), as well as an ice cold cup of milk to wash it down with (yes, they have that too). Depending on the night, the line can be manageable; or tremendously long – so make sure you save enough energy to stand in line… it’ll be worth it. Address: 1 Washington Square, Salem, MA 01970 | Phone: (978) 822-2277



 

ADDITIONAL ACHIEVEMENTS UNLOCKED:


There are a few really interesting things for all of you ghost hunters out there – so I am going to share a couple of things with you that you should check out.


EXPAND FOR PRIME GHOST HUNTING LOCATIONS

  • The Howard Street Cemetery along with the corner of Federal Street and St Peter Street is supposedly one of the most haunted areas of Salem. It is the location where Giles Corey’s unmarked grave is, near the site of his execution. Many others buried there died in tragic accidents, including those who perished when a floor in the Salem Jail collapsed. A lot of bad things happened where the building located at 10 Federal Street stands (it is set over the original jail that housed the accused witches way back in 1692). Accused witches were jailed, tortured and murdered on these grounds – then dumped into a hole over by the cemetery. If you are hunting ghosts – go between 12am – 3am as this is when the activity is often caught. 


  • Turner Seafood is one of the most well-known, world renowned haunted locations. Its location, what is now 43 Church Street – was Bridget Bishop’s apple orchard. Bishop was Salem’s first accused witch to be convicted and was hung (along with her two dogs – who does that?!?) at Proctor’s Ledge on July 10th, 1692. Usual sightings include seeing her apparition often (especially floating in the staircase), people catch a faint scent of the apple orchard, she has been known to take people's silverware while there dining. Dine at your own risk!


  • Rockafellas Restaurant in the Daniel Low & Co building (231 Essex Street); as well as the second floor are supposedly uber haunted. Many people have seen Daniel Low himself on the second floor (where he had a heart attack and died on February 3rd, 1911 – It is said that his death raised the spirits of the building and the hauntings spiked), inside and outside the second floor – people have caught thousands of orbs on film, and seen repeat ghostly apparition sightings of the well-known Man in Black (who is known to not be very nice), and the Blue Lady; or Lady in Blue (**see below).


  • Essex Street has hidden, underground tunnels that were built during prohibition. I’m unsure how; but apparently many people died down there and the tunnels are known to echo the sound of footsteps, moaning and indescribable energy that is felt when in the basement of Rockafellas. Many say that this is where the Blue Lady was buried after being murdered by her lover and can still hear her bloodcurdling screams to this day. The stories vary; but in the end – if you’re seeking to find her… you know where to go.


 
FINAL WORDS:

October is beyond stacked and packed… please expect large crowds. Be kind and patient as you are just visiting, the people who work in Salem live there and have to deal with their city becoming a madhouse for a month or so each year. Plan ahead.


If you'd like a little EXTRA Salem love at home, as well as prepping for your visit - Please check out some fantastic friends who embody the vibe of Witch City.


EXPAND FOR SHOPPING AT HOME

Every day is Halloween at The Willows! This husband and wife team of a 'small business' clothing company literally embody Salem, Massachusetts. They were engaged and married in Salem on Halloween and decided to build a brand to celebrate the two things they love most. Make sure you check out their great collection of t-shirts that are sure to show your Salem pride! Visit their website HERE.


Nothing says Salem like expressing yourself with your clothing. Perhaps you'd consider supporting me, your Main Man from the Wasteland by picking up this incredible, detailed design of the Brimstone Symbol. The Leviathan Cross has a great depth of meaning and interpretations, and is also known as "Brimstone" for its use as the alchemical symbol for sulfur. This intricately detailed take on the symbol was designed by Leviath Apparel's owner, Troy Wilfong in collaboration with Brimstone himself. It encompasses many details that define me as a celebrity personality and as a brand. Leviath shirts are premium quality, lightweight, comfortable and form fitting. Grab YOURS HERE. While you're there - Make sure to peruse the rest of the Leviath Collection as there are SO many cool designs to choose from!


Ok, self promotion perhaps... however if you want a quality backpack for your Salem journey - Please consider grabbing one of my Brimstone RED Series Backpacks from Wal-mart. The Eastsport x Brimstone Red Backpack ine brings you the security you need to keep your personal gear safe when on the go. Multiple zipper pockets of varying size allow for easy organization and protection wherever you go. Pack your bag to the brim without worry as the extra padded shoulder straps are built for distance. And all of that while maintaining a sleek, luxurious look? What could be better! The Infinite Red & Touch of Red Backpacks will support you - and your gear - anywhere and everywhere!​


If you're seeking Witchy accessories, art and apparel... you'll truly love picking out some goodies from the Pickety Witch website. This is a one-witch owned small business based out of North Carolina which celebrates the owner's love for witchcraft, folklore, the occult, and goats. Visit the website and do some shopping HERE.


Highest Quality Gothic and Alternative Novelty Socks — From ankle to knee-high, find the perfect pair tailored to your unique style. Dive into a world where quirky design meets premium comfort. Small Business. Woman-Owned. Superb Quality. Free Shipping Over $25. Visit the website HERE.


The Brimstone's in the Rose Mansion Garden Gazebo

Alright, folks, I’m about to wrap up your ultimate guide to the bewitching City of Salem. From the spine-tingling history of the Salem Witch Trials to the modern-day magic of its vibrant streets, Salem is a place where the past and present intertwine in the most extraordinary ways. Whether you’re exploring haunted landmarks, indulging in incredible eats, or diving into unique shopping experiences, Salem has something to enchant every visitor. So, gear up, soak in the rich history, embrace the supernatural, and most importantly, have a blast! Remember, this town is all about embracing the magic in every moment. Safe travels and unforgettable adventures, my friends – Salem awaits!


 


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